{"product_id":"hoegoa-keratin-purple-toning-hair-mask","title":"Keratin Purple Hair Mask | Banish Brass \u0026 Yellow Tones","description":"\u003cp data-path-to-node=\"5\"\u003e★Product Benefits\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eRevive your hair's vibrant, salon-fresh clarity with Hoegoa Keratin Purple Hair Mask.Formulated with specialized purple pigments, this intensive deep-conditioning treatment instantly counteracts unwanted brassiness and neutralizes warm yellow tones in blonde, platinum, silver, and gray hair.Infused with structural keratin, it deeply penetrates the hair shaft to repair thermal styling damage, smooth stubborn frizz, and seal the cuticle.This nourishing formula locks in a luminous, cool-toned shine and long-lasting color vibrancy, leaving your strands remarkably soft, strong, and silky to the touch.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003e★Key Ingredients\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eKeratin: A vital structural protein that helps rebuild and reinforce weakened hair strands, smoothing out frizz and drastically improving overall manageability.Violet Extract: A natural color-correcting botanical that deposits subtle purple pigments to actively neutralize brassy or golden undertones, preserving beautiful cool tones.Butterfly Pea Flower Extract: A nutrient-rich botanical antioxidant that helps shield color-treated hair from environmental fading while enhancing natural gloss and depth.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e★How to Use\u003c\/p\u003e\n\u003col start=\"1\" data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003eAfter shampooing with your favorite shampoo, gently squeeze out excess water and towel-dry your hair until it is damp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003eApply an appropriate amount of the purple mask evenly from roots to ends, focusing heavily on areas with noticeable brassiness or yellowing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003eLeave the treatment on for 3 to 5 minutes to allow the purple pigments to effectively tone and balance your color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003eRinse thoroughly with cool or warm water until the water runs completely clear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-path-to-node=\"9\"\u003e★Suitable For\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003ePerfectly tailored for color-treated, bleached, highlighted, or natural blonde, platinum, silver, gray, and white hair types looking to eliminate brassy discoloration while restoring intense structural strength and silky smoothness.\u003c\/p\u003e","brand":"tendandform.com","offers":[{"title":"Default Title","offer_id":48026571243778,"sku":null,"price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/2665\/1138\/files\/6a056058_712de3a0-0772-458e-a585-edba0c2fd4a5.png?v=1781938530","url":"https:\/\/tendandform.com\/products\/hoegoa-keratin-purple-toning-hair-mask","provider":"tendandform.com","version":"1.0","type":"link"}